Rolling Stone • 2/3/2026

BTS, the globally renowned South Korean boy band, is set to make a significant return with a live concert and a feature documentary on Netflix. The concert, titled "BTS The Comeback Live | Arirang," will be livestreamed on March 21, 2024, from Gwanghwamun Square in Seoul. This event is notable as it marks BTS's first live performance since 2020, following a hiatus due to mandatory military service that began in 2022. The concert will be available to viewers in approximately 190 countries and is scheduled to start at 8 PM KST (7 AM ET / 4 AM PT). Additionally, the band will release their new album, "ARIRANG," on March 20, 2024, just one day before the concert. In conjunction with the concert, Netflix will release a feature-length documentary titled "BTS: The Return" on March 27, 2024. This documentary will focus on the making of the new album and aims to provide fans with rare behind-the-scenes insights. The combination of the live concert and the documentary reflects a broader trend in the entertainment industry, where artists are increasingly utilizing streaming platforms to connect with global audiences. The announcement of BTS's return highlights the enduring popularity of K-pop and the band's ability to engage with their fanbase, known as ARMY. This event underscores the evolving landscape of music consumption, particularly in the wake of the pandemic, as artists leverage digital platforms to reach fans worldwide. The anticipation surrounding BTS's comeback signifies their continued influence in the music industry and the cultural impact of their work. The livestream of the concert and the subsequent documentary illustrate how streaming services like Netflix are investing in exclusive content that caters to fan communities. This partnership emphasizes the importance of visual storytelling in enhancing fan engagement and reflects the growing trend of artists leveraging digital platforms to connect with audiences across borders. As BTS continues to break records and redefine the music industry, their upcoming events are poised to resonate with both long-time followers and new listeners.
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