Netflix to livestream K-pop BTS comeback mega concert

Netflix has announced that it will livestream BTS's comeback concert, titled "BTS The Comeback Live | Arirang," on March 21, 2024. This event will be available to viewers in approximately 190 countries, marking one of the largest live K-pop events to date. The concert will take place in Seoul's Gwanghwamun Square and will stream at 8 PM KST (7 AM ET / 4 AM PT). This performance is particularly significant as it marks BTS's first live concert since 2020, following a hiatus due to mandatory military service that began in 2022. The band will also release their new album, "ARIRANG," on March 20, 2024, just a day before the concert. In addition to the concert, Netflix will release a feature-length documentary titled "BTS: The Return" on March 27, 2024. This documentary will focus on the making of the new album and aims to provide fans with rare behind-the-scenes insights. The combination of the live concert and the documentary reflects a broader trend in the entertainment industry, where artists are increasingly utilizing streaming platforms to connect with global audiences. The announcement of BTS's return highlights the enduring popularity of K-pop and the band's ability to engage with their fanbase, known as ARMY. This event underscores the evolving landscape of music consumption, particularly in the wake of the pandemic, as artists leverage digital platforms to reach fans worldwide. The anticipation surrounding BTS's comeback signifies their continued influence in the music industry and the cultural impact of their work.