Variety • 2/3/2026

BTS has announced an exciting return with a livestream concert and a feature-length documentary set to premiere on Netflix, in collaboration with Hybe. The concert, titled “BTS the Comeback Live | Arirang,” is scheduled to stream on March 21 at 4 a.m. PT / 7 a.m. ET, marking a significant event for fans worldwide. This announcement highlights the enduring popularity of BTS and their innovative approach to engaging with their audience through digital platforms. The combination of a live performance and a documentary reflects a broader trend in the entertainment industry, where artists leverage streaming services to reach global audiences, especially in the wake of the pandemic. Such initiatives not only enhance fan interaction but also signify a shift in how music and performance are consumed, moving away from traditional venues to virtual experiences. This strategy aligns with the increasing demand for accessible content, allowing fans to connect with their favorite artists regardless of geographical barriers. As BTS continues to break records and redefine the music landscape, their latest endeavors underscore the band's influence and the evolving nature of live entertainment in the digital age.
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