The Verge • 2/5/2026

Kamala Harris announced the rebranding of her social media account @KamalaHQ to @headquarters_67, described as "the new Gen-Z led progressive content hub." This announcement was made in a video message on X. The account previously utilized a social media strategy aimed at Gen Z, featuring viral branding, pop music, memes, and camo hats, which generated significant attention and user-generated content. The account had been dormant for several months prior to this relaunch.
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