Google News • 1/26/2026

Apple has introduced the second-generation AirTag, marking the first major upgrade since the original model was released five years ago. This new version features an upgraded ultra wideband chip, which enhances its location tracking capabilities. The Precision Finding feature, powered by this chip, allows users to locate items from distances that are reported to be "50 percent farther away" than the previous model (The Verge, Ars Technica). The new AirTag is priced at $29 for an individual unit and $99 for a four-pack, with pricing remaining unchanged from the original model (The Verge). In addition to improved tracking capabilities, the second-generation AirTag boasts a significantly louder speaker, which is reported to be 50 percent louder than that of its predecessor. This enhancement is intended to assist users in hearing the AirTag more easily when they are trying to locate it (TechCrunch, Wired). Furthermore, the new AirTag includes a Bluetooth chip that expands the range at which items can be located, further improving its functionality (The Verge, Wired). Despite these advancements, the new AirTag still does not include a keyring hole, a feature that some users may find inconvenient (Gizmodo, Engadget). Overall, the introduction of the second-generation AirTag represents a significant update in Apple's tracking technology, focusing on enhanced findability and user experience (Bloomberg, Wired).
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