The Verge • 1/26/2026

Apple has introduced a new version of its AirTag, referred to as the second-generation AirTag, which features significant upgrades over the original model released five years ago. The new AirTag is equipped with Apple's upgraded ultra wideband chip, enhancing its location tracking capabilities. This chip powers the Precision Finding feature, which utilizes haptic, visual, and audio feedback to assist users in locating items from distances that are "50 percent farther away" than the previous model. The pricing remains unchanged, with the new AirTag available for $29 individually or $99 for a four-pack (The Verge, Ars Technica). In addition to improved tracking, the second-generation AirTag boasts an updated speaker that is reported to be 50 percent louder than its predecessor. This enhancement is designed to make it easier for users to hear the AirTag when attempting to locate it. Furthermore, the new AirTag includes a Bluetooth chip that expands the range at which items can be located, further improving its functionality (The Verge, Wired, TechCrunch). Despite these advancements, the new AirTag still lacks a keyring hole, a feature that some users may find inconvenient. This omission has been noted by various sources covering the launch (Gizmodo, Engadget). Overall, the introduction of the second-generation AirTag marks a significant update in Apple's tracking technology, focusing on enhanced findability and user experience (Bloomberg, Wired).
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