The Verge • 2/3/2026 – 2/4/2026

The Super Bowl is a significant event for sports fans and a prime opportunity for consumers to find deals on televisions. As interest in larger TVs grows, prices are decreasing, making them more accessible, particularly during sales leading up to the Super Bowl. This period is recognized as one of the best times of the year to purchase a TV, especially as new models are introduced at events like CES. Retailers are offering substantial discounts on various television models, particularly those from 2025, which are now available at reduced prices (Engadget). When selecting a television, consumers should consider several factors, including room lighting, size accommodations, viewing habits, and budget. There are numerous options available in different sizes and price ranges, catering to a wide array of consumer needs. Solid 1080p and 4K models are available for under $500, appealing to those looking for budget-friendly options (Engadget). The demand for larger TVs is particularly high during major events like the Super Bowl, as they provide a more immersive viewing experience for gatherings (Wired). One highlighted model is the Samsung S95F, which is available at various retailers with prices ranging from $1,897.99 for a 55-inch model to $2,299.99 for a 65-inch model (PRIMARY SOURCE). This model is noted as one of the best options for consumers looking to upgrade their viewing setup before the Super Bowl (Wired). Overall, the combination of significant discounts and the growing interest in larger televisions makes this an ideal time for consumers to make a purchase.
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