Super Bowl 2026 TV deals: The best sales this week on OLEDs and other smart TVs ahead of the big game

As Super Bowl 2026 approaches, consumers are presented with a variety of television deals, making it an opportune time to upgrade their viewing setups. The weeks leading up to the Super Bowl are known for significant discounts on TVs, particularly as new models are announced at events like CES. This year, many retailers are offering promotions on 2025 TV models, which are now available at reduced prices. The article highlights that aside from the holiday shopping season, this period is one of the best times of the year to find savings on televisions. Various options are available for consumers looking to purchase a TV for the Super Bowl, with solid 1080p and 4K models priced under $500. The demand for larger TVs has increased, as they provide a more immersive viewing experience for gatherings, making them particularly appealing during major events like the Super Bowl. Retailers are responding to this demand by lowering prices, making larger televisions more accessible than ever. When selecting a TV, factors such as room lighting, size accommodations, viewing habits, and budget should be considered. The article notes that there are numerous good TVs available in different sizes and price ranges, catering to a wide array of consumer needs. Specific deals highlighted include the Samsung S95F, with prices ranging from $1,897.99 for a 55-inch model to $2,299.99 for a 65-inch model at various retailers.