Super Bowl LX sets U.S. media record; Bad Bunny draws 4B+ social views - Daily Maverick

Super Bowl LX has set a new U.S. media record, achieving the highest viewership for a Super Bowl in history. The event garnered significant attention, with a notable performance by Bad Bunny, who attracted over 4 billion social media views. This impressive figure highlights the growing influence of social media in amplifying the reach of major sporting events. The Super Bowl, which is a key event in American sports culture, has consistently drawn large audiences, but this year’s record-breaking numbers indicate a shift in how viewers engage with the event. The combination of traditional television viewership and extensive social media interaction reflects changing consumption patterns among audiences. Bad Bunny's performance, in particular, resonated widely, contributing to the overall engagement and viewership figures. The success of Super Bowl LX not only underscores the popularity of the event but also emphasizes the role of high-profile performances in enhancing viewer interest. The integration of social media metrics, such as the 4 billion views generated by Bad Bunny, illustrates the potential for artists to impact the visibility and reach of sporting events significantly. This trend may influence how future Super Bowls and similar events are marketed and produced, as organizers seek to capitalize on the intersection of sports and entertainment.