SB LX, halftime show fall shy of ratings records

Super Bowl LX, which took place on Sunday, featured a matchup between the Seattle Seahawks and the New England Patriots, resulting in a 29-13 victory for Seattle. The game averaged 124.9 million viewers across various platforms, including NBC, Telemundo, NBC Sports Digital, and NFL+. This viewership marked a slight decline of 2.2% compared to the previous year's Super Bowl, which had set a record for the most-watched U.S. broadcast. Despite the impressive numbers, Super Bowl LX fell short of breaking the all-time viewership record of 137.8 million viewers, which was achieved during the second quarter of a previous game. In addition to the game, Bad Bunny's halftime show garnered significant attention, averaging 128.2 million viewers. This performance, affectionately dubbed the "Benito Bowl" by fans, surpassed the overall viewership of the Super Bowl itself. However, it also did not reach the record of 133.5 million viewers set by a previous halftime show. Bad Bunny's performance was noted for breaking NFL social media records, indicating a strong engagement with audiences online. Overall, both the Super Bowl LX and Bad Bunny's halftime show achieved remarkable viewership figures but ultimately fell short of setting new records for the most-watched U.S. broadcast and halftime show. The event highlighted the ongoing popularity of the Super Bowl as a cultural phenomenon, while also showcasing the rising influence of artists like Bad Bunny in mainstream entertainment.