OpenAI will reportedly start testing ads in ChatGPT today

OpenAI has officially begun testing advertisements in ChatGPT, as reported by multiple sources including CNBC and Engadget. The ads will be clearly labeled as "sponsored" and will appear in a separate area beneath the chat responses. This initiative is currently available to users on the free version of ChatGPT and those subscribed to the $8 per month Go plan. Users on higher-tier plans, such as Plus, Pro, Business, Enterprise, and Education, will not see any ads unless they opt for the Plus subscription, which costs at least $20 per month (The Verge, Engadget). OpenAI has stated that the ads will not influence the chatbot's responses, and conversations will remain private from advertisers. Users have the option to disable personalization and clear data used for ads whenever they wish. Additionally, ads will not be displayed when users are discussing sensitive topics, including health, mental wellbeing, or politics (Euronews, Engadget). OpenAI aims to use these ads to support broader access to enhanced ChatGPT features while maintaining user trust. The company expects that ads will contribute less than half of its long-term revenue, as it seeks to generate revenue necessary for covering development costs and business growth (The Verge). The advertising pilot is part of OpenAI's strategy to gather feedback and ensure a positive user experience while exploring new revenue streams (TechCrunch).