Lululemon Now Asks Leggings Buyers to Wear Skin-Toned Underwear - Bloomberg

Lululemon recently faced backlash over its new "Get Low" leggings, prompting the company to temporarily halt online sales following customer complaints about the leggings being see-through. In response to the controversy, Lululemon advised customers to wear skin-toned underwear while trying on the leggings. After addressing the issues raised, the company has since reinstated the collection on its website. This incident highlights ongoing challenges in the apparel industry regarding product transparency and consumer expectations. The demand for high-quality activewear that combines style and functionality continues to grow, making it crucial for brands like Lululemon to maintain rigorous quality control. The situation also reflects a broader trend where consumer feedback increasingly shapes product offerings and marketing strategies. As brands navigate the complexities of body inclusivity and performance wear, this case serves as a reminder of the importance of aligning product design with customer needs and preferences. The incident underscores how quickly public perception can shift, emphasizing the need for brands to be responsive and adaptive in a competitive market.