Tubi Unveils Formula 1 Altcasts Under Deal With Apple TV, New Interactive Ad Formats

Tubi, the Fox Corp. streaming service, has announced a new partnership with Apple that will introduce live Formula 1 "altcasts" during the 2026 Formula 1 season. These altcasts will be available for free and will feature commentary and insights from top creators who are experts in racing. This initiative is part of Tubi's strategy to enhance its live sports programming and engage new advertisers. In addition to the Formula 1 altcasts, Tubi has also unveiled two scripted original series aimed at Gen Z audiences during its NewFronts presentation to ad buyers in New York. The new series are titled "Game On" and "Remember Me." These scripted originals are part of Tubi's broader efforts to diversify its content offerings and attract younger viewers. The collaboration with Apple signifies Tubi's focus on leveraging partnerships to improve viewer experience and expand its audience reach. By introducing innovative live sports content alongside original scripted series, Tubi aims to strengthen its position in the competitive streaming landscape. This dual approach reflects Tubi's commitment to appealing to a younger demographic, particularly Gen Z, while also meeting the demands of advertisers looking for fresh and engaging content. Overall, Tubi's initiatives, including the Formula 1 altcasts and new scripted originals, highlight the service's dedication to evolving its content strategy and enhancing its appeal in the streaming market.