‘I Love Boosters’ Review: Keke Palmer and Demi Moore in Boots Riley’s Blisteringly Funny, Joyfully Rousing Anti-Capitalist Satire

Boots Riley’s film “I Love Boosters” premiered on opening night at SXSW, showcasing a psychedelic and absurdist comedy centered around a group of Bay Area shoplifters. The film features a cast that includes Keke Palmer, Demi Moore, Don Cheadle, Taylour Paige, and Naomi Ackie. The plot follows these fashionista shoplifters as they steal from a fashion icon and subsequently sell her line at discounted prices. The film has been described as a blend of comedy and social commentary, particularly focusing on themes of late-stage capitalism and the class struggle. The reception at SXSW was enthusiastic, with the film eliciting laughter and even standing ovations from the audience. Critics have noted that “I Love Boosters” serves as a critique of brand-name fashion capitalists, presenting a narrative that encourages viewers to consider social justice through unconventional means. The film has been characterized as a vibrant buddy comedy that combines elements reminiscent of “The Devil Wears Prada,” “Set It Off,” and “Ghostbusters,” according to Variety. Rolling Stone highlighted the film’s message that social justice requires active participation, even if it involves theft. The film's unique style and humor have been praised, with IndieWire describing it as both a stoner movie and anti-capitalist protest art. Keke Palmer expressed her excitement about the film, noting that she is rewatching her work for the first time, indicating her engagement with the project and its themes. Overall, “I Love Boosters” has been well-received for its humor and its bold approach to serious societal issues.