‘The next protein’: Fiber is shaping up to be the latest grocery obsession
CNBC • 12/12/2025 • Last cited 12/14/2025
Summary
Consumers are increasingly focused on fiber as their next grocery obsession, prompting food and beverage companies to adapt to this trend, according to CNBC.
LindyCast: The Audio Deep Dive
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Lindy Score Breakdown
35
Age (0-35)
34 days
36
Velocity (0-40)
9 sources
8
Tier (0-10)
CNBC
14
Breadth (0-15)
9 unique
Total Score93/100
AnalysisRisk 10
Source Reputation: Moderate trust (8/20 pts)
Consensus: Strong consensus: 9 independent sources
Age: 34 days - proven survivor
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