Online grocer Thrive Market bails on booze, bets big on alcohol-free boom
CNBC • 12/10/2025 • Last cited 12/14/2025
Summary
Thrive Market is shifting its focus from alcoholic beverages to alcohol-free options, responding to a growing trend of Americans reducing their alcohol consumption, according to CNBC. The company is betting on the increasing demand for non-alcoholic drinks as part of this strategy.
Lindy Score Breakdown
35
Age (0-35)
36 days
4
Velocity (0-40)
1 source (low traction)
8
Tier (0-10)
CNBC
0
Breadth (0-15)
1 unique
Total Score47/100
Score BreakdownRisk 35
Source Reputation: Moderate trust (8/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 36 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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