Study shows that Instacart was charging different amounts for the same items

Engadget12/9/2025 • Last cited 12/14/2025

Summary

A report by Consumer Reports, Groundwork Collaborative, and More Perfect Union revealed that Instacart displayed varying prices for the same grocery items to different users, with nearly 75 percent of items showing multiple price points. The study involved 437 shoppers across four cities who added identical items to their carts from the same store location.

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Lindy Score Breakdown

35
Age (0-35)
37 days
4
Velocity (0-40)
1 source (low traction)
4
Tier (0-10)
Engadget
0
Breadth (0-15)
1 unique
Total Score43/100

Score BreakdownRisk 50

Source Reputation: Low-trust source (4/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 37 days - proven survivor

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