Study shows Instacart may be charging some shoppers 20% more for the same product
TechCrunch • 12/16/2025 • Last cited 12/16/2025
Summary
A study has found that Instacart may be charging some shoppers up to 20% more for the same products, a practice the company attributes to price testing, which it claims is common in retail sales, according to TechCrunch. The findings raise questions about pricing transparency on the platform.
Lindy Score Breakdown
35
Age (0-35)
29 days
8
Velocity (0-40)
1 source (low traction)
6
Tier (0-10)
TechCrunch
0
Breadth (0-15)
1 unique
Total Score49/100
Score BreakdownRisk 50
Source Reputation: Low-trust source (6/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 29 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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