Online shopping makes it harder to make ethical consumption choices, research says

Phys.org12/12/2025 • Last cited 12/14/2025

Summary

Research from the University of Birmingham and the University of Bristol indicates that consumers' environmental and social concerns do not effectively translate into ethical purchasing decisions during online shopping, particularly during the holiday season. The study highlights the challenges faced by consumers in making ethical choices in a digital shopping environment.

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Lindy Score Breakdown

35
Age (0-35)
34 days
32
Velocity (0-40)
8 sources
6
Tier (0-10)
Phys.org
12
Breadth (0-15)
8 unique
Total Score85/100

Related Story Timeline

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  2. 2025-12-12
    Online shopping makes it harder to make ethical consumption choices, research says (current)

Score BreakdownRisk 25

Source Reputation: Low-trust source (6/20 pts)
Consensus: Strong consensus: 8 independent sources
Age: 34 days - proven survivor

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