'Rage bait' named Oxford University Press word of year as outrage fuels social media traffic in 2025
Phys.org • 12/1/2025 • Last cited 12/1/2025
Summary
Oxford University Press has named "rage bait" as its word of the year for 2025, reflecting the increasing influence of outrage on social media traffic, according to Phys.org. This designation highlights the growing trend of content designed to provoke strong emotional reactions online.
Lindy Score Breakdown
35
Age (0-35)
45 days
4
Velocity (0-40)
1 source (low traction)
6
Tier (0-10)
Phys.org
0
Breadth (0-15)
1 unique
Total Score45/100
Related Story Timeline
- 2025-12-01'Rage bait' named Oxford University Press word of year as outrage fuels social media traffic in 2025 (current)
- 2025-12-10'Rage bait' is the Oxford Word of the Year, showing how social media is manufacturing anger (Phys.org)
Score BreakdownRisk 50
Source Reputation: Low-trust source (6/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 45 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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