Social media algorithms target lower-income youth with risky 'easy money' ads, study shows
Phys.org • 12/3/2025 • Last cited 12/3/2025
Summary
A study by Pompeu Fabra University found that lower-income youth, particularly boys, are more frequently targeted by social media ads promoting risky financial products, with 15% of lower-class youths exposed compared to 8% of their upper-class peers. This research highlights the influence of socioeconomic status and gender on the customized advertising received on platforms like TikTok and Instagram.
Lindy Score Breakdown
35
Age (0-35)
42 days
4
Velocity (0-40)
1 source (low traction)
6
Tier (0-10)
Phys.org
0
Breadth (0-15)
1 unique
Total Score45/100
Related Story Timeline
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- 2025-12-02Social media marketing falls flat as a signal of quality, research finds (Phys.org)
- 2025-12-03Social media algorithms target lower-income youth with risky 'easy money' ads, study shows (current)
Score BreakdownRisk 50
Source Reputation: Low-trust source (6/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 42 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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