Plex is tripling the price of a lifetime pass to $750 after doubling it last year

Plex is increasing the price of its lifetime pass to $750 after previously doubling it last year. The price will rise from $249.99 to $749.99 on July 1st, following a previous increase from $119.99 to $249.99 in March. Customers have until July 1st to purchase a lifetime subscription at the current rate. At the new price, a subscriber would need to pay for 11 years at the current annual rate for the lifetime subscription to be worthwhile.