Variety • 9/5/2026

Aflac, a provider of supplemental insurance, has announced a new collaboration with actor and director Ben Affleck for a brand campaign. This partnership has been in development for several years and aims to enhance Aflac's marketing efforts, which have traditionally featured an anthropomorphic duck that quacks out the company's name. The campaign is expected to leverage Affleck's star power to attract and retain insurance customers. The collaboration between Aflac and Affleck has generated interest due to the actor's prominence in Hollywood. Affleck is known for his roles in various successful films, and his involvement in this campaign marks a significant branding initiative for Aflac. The company has a history of utilizing memorable advertising characters, and the addition of Affleck is seen as a strategic move to further engage audiences. In addition to the main announcement, there has been some speculation regarding Affleck's recent activities, including graffitiing signs in Los Angeles alleyways. However, it has been clarified that these actions are not related to his partnership with Aflac. Instead, the focus remains on the upcoming ad campaign featuring both Affleck and the iconic Aflac duck, which is expected to resonate with consumers and reinforce the brand's identity in the insurance market. Overall, the collaboration signifies a blend of entertainment and marketing, aiming to keep Aflac's messaging fresh and appealing to a broad audience. The partnership is anticipated to launch soon, with details about the specific content of the advertisements yet to be revealed.
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