How Art Is Driving Waymo’s Feel-Good Branding

The New York Times • 12/9/2025 • Last cited 12/14/2025

Summary

Waymo has collaborated with local artists to incorporate vibrant colors and quirky characters into its branding, aiming to humanize its advanced ride-hailing technology. According to The New York Times, this initiative is part of a broader strategy to enhance the company's public image.

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Lindy Score Breakdown

35
Age (0-35)
36 days
4
Velocity (0-40)
1 source (low traction)
8
Tier (0-10)
The New York Times
0
Breadth (0-15)
1 unique
Total Score47/100

Related Story Timeline

  1. 2025-11-19
    After the Death of Two Titans, Where Are the Next Giant Art Patrons? (The New York Times)
  2. 2025-12-01
    On the Eve of Art Basel Miami Beach, a Case of the Jitters (The New York Times)
  3. 2025-12-02
    The Pérez Art Museum Miami Wants to Be the ‘People’s Museum’ (The New York Times)
  4. 2025-12-09
    How Art Is Driving Waymo’s Feel-Good Branding (current)
  5. 2025-12-10
    “Pluribus” and “The Beast In Me” Put Women Writers Front and Center (The New York Times)
  6. 2025-12-11
    Two Women Who Kept the Art World at Arm’s Length (The New York Times)

Score BreakdownRisk 35

Source Reputation: Moderate trust (8/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 36 days - proven survivor

Stories gain Lindy status through source reputation, network consensus, and time survival.

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