Engadget • 7/27/2026 – 7/28/2026
Google is preparing for the launch of its next smartphone, the Pixel 11, amid rumors of a price increase compared to its predecessor, the Pixel 10. This information comes from a recent interview with Shakil Barkat, Google's Vice President of Devices and Services, who indicated that the upcoming Pixel phone would indeed cost more. The anticipated price hike is attributed to ongoing RAM supply issues, which have been exacerbated by the explosion of AI data centers. This situation has led various companies, including Apple, Nintendo, Microsoft, and Roku, to raise their prices in response to the rising costs of memory. Barkat noted that Google had previously managed to shield consumers from fluctuations in supply costs for as long as possible. However, he acknowledged that the "economics have fundamentally shifted" and that the company is "not immune to that." This statement suggests that the price increase is a necessary adjustment in light of current market conditions. The confirmation of a price hike aligns with broader trends in the tech industry, where many companies are facing similar challenges due to supply chain disruptions and increased production costs. As the launch event approaches, consumers and industry analysts are closely monitoring these developments. The Pixel 11 is expected to feature enhancements and improvements over the Pixel 10, but the specifics regarding its features and pricing details remain to be fully disclosed. The anticipation surrounding the Pixel 11 launch reflects the ongoing interest in Google's smartphone offerings and the impact of external economic factors on consumer electronics pricing.
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