How ‘The Traitors’, ‘Lock Upp’ & ‘The Alliance’ Are Driving An Indian Formats Boom

The rise in streaming and a desire to push boundaries have led to a boom in Indian unscripted TV formats, with shows like "The Traitors," "Lock Upp," and "The Alliance" driving this trend. Producers in India are gaining confidence as the nation shifts from being a passive importer of formats to setting its own agenda on a global stage, according to Vivek Couto.