The Verge • 11/11/2026 – 11/12/2026

Toyota is reintroducing the Scion badge as "Scion by Toyota," positioning it as an experimental mobility incubator. The first vehicle under this brand is a Japanese-style kei truck, which will be manufactured in Indiana. Kei vehicles are designed to meet Japan's light vehicle regulations and have gained popularity globally, including in the US, where over 30,000 used kei trucks have been imported since 2020.
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