Dior, Chanel and … Veja? The ethical Paris trainer worn by A-listers and royalty
The Guardian • 12/13/2025 • Last cited 12/14/2025
Summary
Veja, a sustainable footwear brand, has gained popularity among various demographics, including A-listers and environmentally conscious consumers, despite not engaging in traditional marketing practices. Co-founder Sébastien Kopp stated that the company does not conduct surveys to determine whether customers are motivated by the ethical production of their trainers or their aesthetic appeal.
Lindy Score Breakdown
35
Age (0-35)
33 days
40
Velocity (0-40)
1 source (low traction)
8
Tier (0-10)
The Guardian
0
Breadth (0-15)
1 unique
Total Score83/100
Score BreakdownRisk 35
Source Reputation: Moderate trust (8/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 33 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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