Target wants to revive ‘Tar-zhay.’ It just debuted a preview of that in New York - CNN
Google News • 12/13/2025 • Last cited 12/15/2025
Summary
Target has unveiled a new concept store called "Target SoHo" in New York, aiming to revive its upscale branding known as 'Tar-zhay,' according to CNN. The store features a design-forward approach and focuses on fashion, marking a significant transformation for the retailer.
Lindy Score Breakdown
35
Age (0-35)
33 days
40
Velocity (0-40)
1 source (low traction)
6
Tier (0-10)
Google News
0
Breadth (0-15)
1 unique
Total Score81/100
Score BreakdownRisk 50
Source Reputation: Low-trust source (6/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 33 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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