Rolling Stone • 1/22/2026 – 1/24/2026

Justin Gaethje and Paddy Pimblett are set to headline UFC 324, marking the inaugural UFC event to be streamed on Paramount+. The fight is scheduled for this Saturday, and fans can access the event through the streaming platform. This matchup is significant not only for its high-profile fighters but also for its implications for the UFC's broadcasting strategy. As the organization expands its reach into streaming services, it reflects a broader trend in sports media where traditional cable is increasingly being replaced by digital platforms. The fight between Gaethje, known for his striking power, and Pimblett, a rising star with a charismatic following, highlights the UFC's ability to draw diverse audiences. This event may set a precedent for future UFC broadcasts, emphasizing the importance of accessibility and viewer engagement in an evolving media landscape. The shift to streaming also underscores the growing competition among platforms to secure exclusive sports content, which is crucial for attracting subscribers and retaining viewership in a crowded market.
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