TechCrunch • 5/13/2026

WhatsApp has introduced an Incognito mode for its Meta AI chats, allowing users to engage with the AI chatbot in a private setting. According to Meta, these incognito conversations are designed to ensure that no one, including Meta itself, can access the messages exchanged during these chats. This feature emphasizes user privacy, as conversations will not be saved and messages will automatically disappear once the chat is closed (Wired, Engadget). The Incognito Chat feature is part of WhatsApp's ongoing efforts to enhance user privacy and security. By implementing this mode, WhatsApp aims to provide a space where users can interact with the AI without concerns about their conversations being monitored or stored. The company has made it clear that the privacy of these interactions is a top priority, reinforcing the notion that users can communicate freely without external oversight (Wired). In summary, WhatsApp's new Incognito mode for Meta AI chats offers a fully private experience for users. The messages exchanged in this mode are not accessible to anyone other than the user, and the automatic deletion of messages upon closing the chat further strengthens the privacy measures in place. This initiative reflects WhatsApp's commitment to providing secure communication options for its users (Meta, Wired, Engadget).
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