The Verge • 4/23/2026

Xbox CEO Asha Sharma announced the decision to revert to the Xbox branding for its gaming division, discontinuing the Microsoft Gaming name. This announcement was made during an internal town hall with Xbox employees, where Sharma emphasized that "Xbox needs to be our identity." The meeting also covered topics such as a price cut for Xbox Game Pass, the status of the Xbox mobile store, and a potential partnership with Discord.
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