Apple just completely changed how you buy a new Mac - Macworld

Apple has revamped its online store, changing how customers purchase new Mac computers. The updated configuration tool allows users to build a Mac by selecting each specification individually, similar to the purchasing process for iPhones. Previously, customers could only choose from a limited set of preconfigured options. This change enhances customization, enabling buyers to select specifications such as color, display, chip, memory, storage, and even power adapters (Macworld, 9to5Mac, AppleInsider). The new design also offers the option to add pre-installed applications, including Final Cut Pro and Logic Pro, to the new Mac. This shift in the purchasing process is aimed at providing a more tailored experience for customers, allowing them to create a Mac that meets their specific needs (Engadget). The updated configuration tool is expected to streamline the buying process and make it more user-friendly. Additionally, the redesign may be indicative of upcoming product releases, particularly the anticipated MacBook Pros. Reports suggest that Apple could introduce the M5 Pro and M5 Max chips, which may offer more flexibility in terms of CPU and GPU configurations (Macworld). This change in the online purchasing experience reflects Apple's ongoing efforts to enhance customer engagement and satisfaction through increased customization options.