Non-Alcoholic Beer Becoming Fast-Growing Category: AB InBev India President

Bloomberg12/13/2025 • Last cited 12/14/2025

Summary

AB InBev's India President stated that non-alcoholic beer is becoming a rapidly growing category in the beverage market, according to Bloomberg. The claim highlights a shift in consumer preferences towards non-alcoholic options.

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Lindy Score Breakdown

35
Age (0-35)
33 days
40
Velocity (0-40)
1 source (low traction)
8
Tier (0-10)
Bloomberg
0
Breadth (0-15)
1 unique
Total Score83/100

Score BreakdownRisk 35

Source Reputation: Moderate trust (8/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 33 days - proven survivor

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