LIV and let die: Reed’s return to PGA fold shows why Saudi golf experiment is doomed | Ewan Murray

Brooks Koepka and Patrick Reed, two prominent golfers who previously joined the Saudi-backed LIV Golf series, have returned to the PGA Tour, highlighting the challenges faced by LIV in establishing itself as a competitive force in professional golf. Despite a significant investment of approximately $6 billion since its inception in 2022, LIV has struggled to gain traction similar to other successful Saudi sports ventures. The PGA Tour has welcomed these players back, raising questions among those who chose to remain loyal to the traditional tour. This situation underscores a broader theme in sports and business: the conflict between financial incentives and the pursuit of legacy. The return of players to the PGA Tour illustrates that, for many athletes, the allure of wealth cannot replace the value of tradition and achievement. This dynamic reflects a historical pattern where short-term gains often clash with long-term aspirations, reminding us that the essence of sport transcends monetary rewards. As LIV Golf continues to grapple with its identity and sustainability, the reactions of players and fans alike reveal a deeper conversation about the integrity of sports and the motivations behind participation. The implications of this saga extend beyond golf, resonating with ongoing discussions about the influence of money in sports and the quest for authenticity in athletic competition.