The Korea Herald • 7/19/2026
The FIFA World Cup final, scheduled for Sunday, July 19, will feature its first-ever Super Bowl-style halftime show. This inaugural event will be co-headlined by prominent artists Madonna, Shakira, Justin Bieber, and BTS, as reported by The Korea Herald and Variety. The halftime show aims to enhance the viewing experience of the championship match between Spain and Argentina, marking a significant occasion in international football. In addition to the co-headliners, the halftime show will include performances by Burna Boy, conductor Gustavo Dudamel, and New York’s PS 22 Chorus. This diverse lineup reflects a blend of musical styles and global appeal, designed to attract a wide audience during the high-profile event. The inclusion of such renowned performers is expected to elevate the entertainment value of the World Cup final, drawing in fans from various backgrounds. The introduction of a halftime show at the World Cup final is a new initiative for FIFA, which traditionally has not featured entertainment during its finals. This move aligns with trends seen in other major sporting events, such as the Super Bowl, where halftime performances have become a staple. The decision to incorporate a halftime show signifies FIFA's efforts to innovate and enhance the overall spectacle of the tournament, aiming to create a more engaging experience for viewers.
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