Euronews • 2/8/2026 – 2/9/2026

Mobile apps designed to assist shoppers in identifying and boycotting American goods have gained significant traction in Denmark. This surge in usage is attributed to heightened tensions surrounding U.S. President Donald Trump's interest in acquiring Greenland. The situation has prompted a renewed call for consumers to avoid U.S. products, leading to increased downloads of these apps. One notable app, the “Made O’Meter,” created by Ian Rosenfeldt, experienced a remarkable spike in interest, with approximately 30,000 downloads occurring within just three days during the peak of the diplomatic crisis in late January. This indicates a strong public response to the political climate and the desire among some Danish consumers to support local alternatives to American goods. The apps not only help users identify U.S. products but also recommend European alternatives, further promoting local consumption. The trend reflects a broader sentiment among some consumers in Denmark and potentially beyond, as they seek to express their discontent with U.S. foreign policy through their purchasing choices. Overall, the combination of political events and the functionality of these mobile applications has led to a notable increase in their usage, highlighting the intersection of consumer behavior and international relations in contemporary society.
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