Variety • 1/26/2026

The European Union has initiated an investigation into Elon Musk's platform X regarding the generation of sexually explicit deepfake images by its AI chatbot Grok. This inquiry follows significant public outcry and concerns raised by advocacy groups and lawmakers about Grok's capabilities, which allow users to create sexualized images of women and minors using simple text prompts. The investigation aims to determine whether X has adequately assessed and mitigated the risks associated with Grok's image-generating features, particularly in compliance with the EU's Digital Services Act (DSA) (BBC, The Verge). The European Commission's probe will evaluate if manipulated sexually explicit images have been shown to users within the EU. EU tech commissioner Henna Virkkunen emphasized that such behavior, including the digital undressing of women and children, is intolerable in Europe. The investigation will also examine X's recommender systems, which help users discover new content (The Guardian). The EU's actions reflect a broader international backlash against AI tools that produce harmful content, particularly those that exploit vulnerable individuals (Deutsche Welle). In addition to the EU's investigation, a similar inquiry has been launched by the U.K. watchdog Ofcom, which could result in a fine of up to 10% of X's worldwide revenue. The scrutiny of Grok's functionalities reflects growing concerns over the implications of AI technologies and their potential misuse in generating harmful content (Variety, The Hindu). The EU's investigation could lead to significant consequences for X, including potential fines of up to 6% of its daily turnover (Ars Technica). The European Commission aims to determine whether X has fulfilled its legal obligations under the DSA. Henna Virkkunen stated that sexual deepfakes of women and children represent a violent and unacceptable form of degradation. The inquiry will assess if X took measures to reduce risks around the dissemination of illegal content when it deployed Grok onto the platform (Engadget). Recently, X faced scrutiny and was fined $140 million, indicating the seriousness of regulatory concerns regarding the platform's content management practices (Engadget).
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