Tubi joins forces with popular TikTokers to create original streaming content

Tubi has launched its “Creatorverse Incubator” in collaboration with TikTok to assist popular TikTok creators in producing original shows exclusively for the streaming service. This initiative aims to help content creators develop long-form series that will be available on Tubi, which is owned by Fox. The partnership signifies a strategic move by Tubi to leverage the popularity of TikTok personalities and expand its content offerings. The Creatorverse Incubator will enable selected TikTok creators to work closely with Tubi in developing a variety of projects. These projects will include both scripted and unscripted formats, such as competition shows, dating shows, and game shows, covering a wide range of genres. This collaboration is designed to tap into the creativity and audience engagement of TikTok influencers, providing them with a platform to reach a broader audience through streaming. Tubi plans to announce the first cohort of participants for the Creatorverse Incubator later this summer. This announcement will mark the beginning of a new phase in Tubi's content strategy, as it seeks to attract viewers with unique and diverse programming created by well-known TikTok figures. The initiative reflects a growing trend of streaming services partnering with social media influencers to create original content tailored to their fan bases.