Deadline • 2/4/2026

SXSW has expanded its 33rd festival lineup, scheduled for March 12-18, by including several notable premieres. Among the highlights is the third season debut of HBO's series The Comeback, featuring Lisa Kudrow, alongside the action film Pretty Lethal, directed by Vicky Jewson and starring Uma Thurman. Additionally, the festival will showcase The Rise of …, a documentary directed by Ben Feldman. The inclusion of diverse content such as a beloved TV series, a unique action film, and a documentary underscores SXSW's commitment to celebrating a wide range of storytelling formats. This trend reflects a broader cultural shift towards valuing both established franchises and innovative narratives, appealing to varied audience interests. The festival serves as a platform for creators to showcase their work, fostering connections within the industry and highlighting emerging talent. As the entertainment landscape continues to evolve, events like SXSW play a crucial role in shaping conversations around media, creativity, and cultural representation, ensuring that both new and returning projects receive the attention they deserve. This blend of nostalgia and innovation resonates with audiences, reinforcing the importance of festivals in promoting artistic expression and community engagement.
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