Variety • 2/3/2026

Sabrina Carpenter stars in a Super Bowl commercial for Pringles, which is set to air this Sunday. The commercial features Carpenter in a unique relationship with a special guy, showcasing a playful and engaging dynamic. The relationship depicted in the commercial is described as a "courtship" that lasted for weeks, indicating a significant investment of time and creativity in developing the concept and execution of the ad. However, fans will only see a brief 30-second version during the Super Bowl broadcast, while an extended cut of the ad highlights the chemistry between Carpenter and her on-screen partner. To entice Carpenter to participate in the commercial, Pringles enlisted a director who had previously collaborated with her on one of her music videos. This strategic choice was made to create a comfortable and familiar environment for Carpenter, enhancing the overall production quality and her performance in the ad. The collaboration reflects Pringles' effort to connect with audiences through relatable and entertaining content. The partnership between Carpenter and Pringles aims to resonate with viewers, leveraging her popularity and charm to promote the brand effectively. The ad is anticipated to be a highlight of the Super Bowl, drawing attention to both Carpenter and Pringles. The creative approach taken in the commercial is expected to engage audiences and contribute to the overall excitement surrounding the Super Bowl event.
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