Engadget • 2/2/2026 – 2/3/2026

Crunchyroll has announced a price increase for all its anime streaming plans, effective immediately. The monthly fees will rise by $2, bringing the Fan tier to $10, the Mega Fan tier to $14, and the Ultimate Fan tier to $18. This change follows the introduction of the Mega Fan and Ultimate Fan options in 2020, which allowed offline viewing, a feature now extended to Fan tier subscribers, albeit limited to one device. Additionally, Crunchyroll is offering a promotional annual subscription for the Fan tier at $67 for a limited time. This price hike reflects a broader trend in the streaming industry, where platforms frequently adjust subscription costs to manage rising operational expenses and content acquisition. As streaming services become increasingly competitive, these adjustments may be necessary for sustainability. The introduction of offline viewing options across tiers highlights a growing demand for flexibility among viewers, indicating that user experience remains a priority. Such price changes also underscore the ongoing shift in consumer behavior, where audiences are becoming accustomed to periodic increases in subscription fees as part of the evolving digital landscape. This pattern is likely to continue as companies navigate the balance between profitability and subscriber retention in a crowded market.
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