The Verge • 2/13/2026 – 2/15/2026

Apple's first-generation AirTags are currently available for purchase at a discounted price, making them an appealing option for consumers. A four-pack of these Bluetooth trackers is being sold for approximately $64, which represents a 35 percent discount from their regular price of $99. This sale brings the cost per AirTag down to about $16, a significant reduction from the usual price of $29 when not on sale. Retailers such as Amazon, Walmart, and Best Buy are offering this deal, although Amazon has stopped selling individual AirTags, and it is uncertain if they will restock the first-gen model. The first-gen AirTag is noted for its precision and effectiveness, particularly for iPhone users. The device integrates seamlessly with Apple’s Find My network, allowing users to locate misplaced items easily. Adding an AirTag to an Apple account is straightforward, requiring just a single tap. Users can utilize features such as triggering a sound from the AirTag’s built-in speaker or employing Precision Finding to accurately determine its location through the Find My app. For those who frequently misplace items, the AirTag proves to be a valuable tool. The established Find My network enhances the user experience, making it simpler to track down lost belongings. The ongoing discounts on the first-gen AirTags suggest that they remain a competitive option in the market, especially as inventory of the newer second-gen model becomes more prevalent.
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