BAFTA Film Awards Move To E! From BritBox In U.S.

E! has acquired the rights to air the 2026 BAFTA Film Awards in the United States, marking a shift from the previous broadcaster, BritBox. The awards ceremony, which honors achievements in British and global film, will be hosted by Alan Cumming, known for his role in "The Traitors." The event is scheduled to take place on Sunday, February 22, 2026, at 8 p.m. ET/PT. This move is part of E!'s broader strategy to expand its presence in the awards ceremony space. The BAFTA Film Awards are a prestigious event that recognizes excellence in filmmaking, and E!'s acquisition of the broadcast rights signifies the network's commitment to covering significant cultural events. While the ceremony will be broadcast on E!, it will not be aired live. This decision may reflect logistical considerations or strategic choices by the network. The BAFTA Film Awards are an important fixture in the film industry calendar, and the transition to E! is expected to attract a new audience to the event. Overall, the 2026 BAFTA Film Awards will be a notable occasion for E!, as it continues to enhance its programming lineup with high-profile events. The involvement of Alan Cumming as host adds to the anticipation surrounding the ceremony.