Variety • 8/10/2026 – 8/11/2026

Suno, an AI music company, has announced new measures to combat the misuse of its platform, including the implementation of download limits and watermarking technology. Starting September 3, users on the free tier will be restricted to seven total downloads for songs in their library. This initiative is part of Suno's broader strategy to enhance its legitimacy in the music industry amid ongoing legal battles. CEO and co-founder Mikey Shulman detailed these plans in a blog post, emphasizing the company's commitment to maintaining the integrity of its offerings. In addition to download limits, Suno will introduce watermarking technology to help identify AI-generated music more easily. This watermarking feature is designed to align with "emerging industry standards," which will facilitate the recognition of content produced by Suno. The company is also rolling out additional transparency tools, including fingerprinting technology, to further support its efforts in combating the spread of spammy AI-generated music. Suno's initiatives reflect a proactive approach to addressing the challenges posed by legal disputes and the growing concerns surrounding AI-generated music. The company aims to establish partnerships with distribution platforms to tackle issues related to fraud and misuse of its content. These measures are intended to foster a more legitimate and responsible environment for AI music creation, reinforcing Suno's commitment to transparency and collaboration within the industry.
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