AI-generated ads dropped the ball at this year’s Super Bowl
The Verge • 2/9/2026
Summary
This year's Super Bowl featured a significant number of AI-generated ads, but they largely failed to present generative AI as useful or exciting. Despite advancements in image and video generation models over the past year, the quality remains inferior to human-created content. Brands are increasingly willing to associate with AI-derived footage due to its lower cost and faster production time.
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Lindy Score Breakdown (V4.2)
8d
Age
1
Sources
from cluster
182
Hours Since Seen
Final Score1/100
CategoryAntiLindy
StatusArchived
Recency Multiplier7% (0.5^182/48)
Hero EligibleNo
Score BreakdownRisk 50
Source Reputation: Low-trust source (6/20 pts)
Consensus: Single source - no independent confirmation yet
Age: 7 days - proven survivor
Stories gain Lindy status through source reputation, network consensus, and time survival.
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