Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue has experienced significant growth, tripling over the past five years. According to a report by Ampere Analysis, this revenue surpassed $150 billion for the first time in 2025 and is projected to reach $200 billion by 2030. The increase in revenue is attributed to price hikes and the introduction of ad-supported tiers by major streaming platforms, as these companies aim to extract greater value from their existing audiences. Ampere Analysis noted that the global over-the-top (OTT) revenue rose by 14% last year, reaching $157.1 billion. This growth reflects the ongoing trend of streaming services adjusting their pricing strategies to enhance profitability. The report highlights that the combination of subscription price increases and the rollout of advertising-supported options is driving this upward trajectory in revenue. The research indicates that the streaming industry is evolving, with companies exploring various monetization strategies to capitalize on their user bases. As competition intensifies among streaming services, the focus on maximizing revenue through both subscription fees and advertising is becoming increasingly prominent. The findings underscore the changing landscape of media consumption and the financial strategies employed by streaming platforms to sustain growth in a competitive market.