The Verge • 4/21/2026 – 4/22/2026

Microsoft has announced a price reduction for its Xbox Game Pass subscription services, with Xbox Game Pass Ultimate dropping from $29.99 to $22.99 per month. This change comes less than a year after a significant price increase. Additionally, PC Game Pass will now cost $13.99, down from $16.49 per month. The price adjustments are part of a strategy to make the subscription more appealing to players, as new Xbox CEO Asha Sharma indicated that Game Pass had become "too expensive for too many players" (The Verge, Ars Technica). However, this price cut comes with a significant caveat: future releases of Call of Duty games will no longer be available on Xbox Game Pass at launch. Instead, these titles will be added to the service approximately a year later, during the following holiday season. Existing Call of Duty titles currently in the Game Pass library will remain available, but new releases will not be accessible on day one (Engadget, Variety). The decision to remove new Call of Duty games from Game Pass at launch marks the end of an experiment by Microsoft to enhance its subscription service while also selling the popular game franchise. The company aims to evolve Game Pass into a more flexible system over time, as stated by Sharma in a recent memo (Hollywood Reporter, Ars Technica). Overall, the changes reflect Microsoft's efforts to balance the pricing of its subscription services while managing the availability of high-demand titles like Call of Duty. The adjustments are effective immediately, signaling a shift in strategy for the gaming giant (The Verge, Engadget).
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