Amazon’s ‘Melania’ documentary makes $7M on opening weekend

Amazon's documentary titled "Melania" opened to a strong box office performance, earning $7 million during its debut weekend. Despite this promising start, industry analysts suggest that the film may struggle to achieve profitability in theaters due to high production and marketing costs. The success of "Melania" reflects a growing trend in the entertainment industry where documentaries about public figures garner significant attention, often driven by the public's fascination with celebrity culture. This film taps into the ongoing interest in political figures and their personal narratives, particularly those connected to the Trump administration. The documentary's performance may also highlight the evolving landscape of film consumption, where streaming platforms increasingly compete with traditional theatrical releases. As audiences seek deeper insights into the lives of prominent personalities, the documentary genre may continue to thrive, offering a blend of entertainment and information that resonates with viewers. This trend underscores the importance of storytelling in shaping public perception and understanding of influential figures in contemporary society.