Toyota sold more EVs in the US than Ford in Q1, with one electric SUV

In the first quarter of 2026, Toyota sold over 10,000 units of its bZ electric SUV in the United States, surpassing Ford's total electric vehicle (EV) sales, which were fewer than 7,000 units. This performance indicates a significant shift in the competitive landscape of the EV market, as Toyota's bZ SUV emerged as one of the top-selling electric vehicles in the country. The sales figures highlight Toyota's successful entry into the EV market, particularly with its bZ model, which has gained traction among consumers. Ford, on the other hand, has been scaling back its EV plans, which has contributed to its declining sales figures in this segment. The company’s combined lineup of electric vehicles did not match the sales of Toyota's single model, indicating challenges for Ford in maintaining its market position. The bZ SUV's success is notable as it has outperformed not only Ford but also General Motors' top-selling Chevy Equinox EV, further emphasizing Toyota's strong showing in the EV market. The sales data from the first quarter of 2026 reflects a broader trend in the automotive industry, where traditional automakers are increasingly competing in the electric vehicle space. Toyota's ability to sell more than 10,000 bZ SUVs suggests that consumer interest in electric vehicles is growing, and the competition among manufacturers is intensifying. As the market evolves, the performance of individual models like the bZ SUV will be critical in shaping the future dynamics of EV sales in the United States.